An artist at heart, Sigrid began her fashion journey decades ago, when she founded her eponymous brand. Over the past 40 years she has evolved from artisan start-up, with enormous growth until corporate acquisition in 1999, which resulted in the closing of her brand in 2008. At that point, with a wide open schedule, Sigrid chose to  re-invent her career, embracing the opportunity to slow down and create a new life. She took this time to immerse herself in art and yoga, which had taken a back seat while her business expanded, demanding so much of her time. By 2009, she re-emerged as a retreat leader and, since then, has led women on Creative Wellbeing Retreats all around the world. Her close connection to her customers is one of the secrets to her success. Insights gained from profound moments spent in beautiful locales, as well as continual interaction during her online weekly sharing circles and yoga classes.

 

 Today she has re-launched her fashion line, as a mindful solo-preneur with a passion for handcrafted textiles and wellness. She continues to create all the original art for her prints and embroideries. Working in her home studio, she carves each printed  image out of rubber blocks and sends the designs to India, where they are interpreted by artisans who hand-carve the wood blocks used for her textile patterns. The embroideries are unique drawings she has created, many of which feature her signature logo birds.

This new enterprise is Sigrid’s personal expression, an ode to all the things she loves in life: nature (the ocean in particular), art and wellness. Her sense of purpose, happiness, and inner peace stems from the intersection of all these things...and contributes to the uplifting effect of her colorful designs. For Sigrid, this venture is like coming full circle--back to her roots as an artisan entrepreneur, steeped in the serenity of her yoga practice and as always, just a few steps away from her beloved salty sea.
Follow Sigrid on Instagram (@sigridolsen_design, @beachtobistro), Facebook (sigridolsen_design) and Pinterest (Sigrid Olsen). Sign up for more info on yoga, online sharing circles, and retreats (www.sigridolsen.com) 

​